Nour Fahmy Why Companies Lose Money on Events Every year, businesses invest significant budgets into trade shows, corporate events, and public activations — hoping to build awareness, attract leads, or launch new products. Yet many walk away from... Jun 1, 2025
Nour Fahmy Designing for Impact: How Exhibition Stands Influence Visitor Behavior When it comes to trade shows and exhibitions , first impressions matter more than ever. With hundreds of booths competing for attention, your exhibition stand must do more than just "look good." It mu... May 25, 2025